Strengthen Stakeholder Relationships
Voluntary green power and carbon balancing programs provide utilities with a unique opportunity to reach customers with a positive, environmentally-friendly message.
Whether through direct or indirect community outreach, customers will see their utility actively engaging with them to address our country’s energy and environmental challenges.
Voluntary programs enable utilities to work with customers and other key stakeholders to accelerate the nation's transition to a low-carbon, renewable energy economy.
Research by independent companies such as E Source, as well as internal utility customer satisfaction surveys, demonstrate that voluntary programs strengthen a utility’s relationships with its customers.
These findings show that residential customers who are aware of their utility’s green power program view their utility more favorably than those customers that are unaware, whether these customers are participating in the program or not.
Demonstrate Your Environmental Responsibility
State and local regulatory bodies universally support well-designed, well-marketed voluntary green power and carbon balancing programs. Customer advocacy groups and local environmental groups are also very likely to support such programs as well, especially if they are consulted during program development.
Voluntary programs enable utilities to partner with these stakeholders in a joint effort to accelerate the nation's transition to a low-carbon, renewable energy economy.