Why Market With a Partner
The most successful utility renewable energy programs in the country
are offered in partnership with a single marketer. In fact, two
thirds of the utility programs offered in partnership with a single
marketer appear on the NREL top ten lists whereas only 3% of all utility
programs are represented on NREL’s top ten lists.
3Degrees is the leading provider of the partnership model. A
partnership draws on the different strengths of the utility and the
marketer to create the best possible product for customers. 3Degrees
partners enjoy the following benefits:
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We Build Your Brand; not Ours
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Our goal is to strengthen the brand of our utility partners by building the utility's brand through a successful renewable energy program. Each marketing piece, from bill inserts to banners to advertisements, bears the utility's logo and branding; not ours. In addition, our utility partners have final approval authority over all marketing pieces and tactics.
Risk Mitigation
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Because 3Degrees is an expert in the Renewable Energy Certificate and Carbon Offset marketplace, we can supply all the Renewable Energy Certificates or Carbon Offsets for the program. In doing so, we shelter our utility partners from the risk inherent in customer demand and volatility in prices.
Staffing and Execution
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3Degrees fully staffs each partnership with a Partnership Manager, Partnership Associate, and Outreach staff as appropriate. The 3Degrees staff is able to focus exclusively on renewable energy program management and execution. Our team can execute a variety of marketing campaigns simultaneously including direct mail, bill inserts, event outreach, and even yard sign distribution.
Marketing Expertise
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3Degrees currently manages five utility renewable energy programs, leveraging best practices across these territories and sharing successful marketing techniques. Managing five programs with distinct customer characteristics has allowed us to become experts at matching marketing techniques with the unique profile of your customers.
High Quality Product
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3Degrees provides only
Green-e
Energy Certified® renewable energy certificates, which ensures that your customers receive a high-quality product with third-party certification. In addition, we make every effort to purchase local renewable energy certificates and carbon offsets.
Commercial Sales Expertise
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3Degrees has an experienced sales staff with an impressive customer list including many of the top 25 EPA Green Power Partners. We work with our utility partners to increase sales of their product by training corporate account managers, creating corporate marketing materials and recognition packages, and conducting direct sales to top prospects.
Revenue Neutral Marketing
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In most cases we advocate a pay-for-performance structure where the costs of the renewable energy certificates and marketing services are covered by the premium that program participants pay.
Contact us about Utility Green Power Programs
