PRODUCTS AND SERVICES

• Overview
• Reduce, Renew, Balance
• Verified Emission Reductions (Carbon Offsets)
• Renewable Energy Certificates
• Carbon Footprint Inventory
• Marketing Your Commitment
• Safeway Case Study
• PaloAltoGreen Case Study
• Utility Partnerships
• Strategic Regulatory Guidance

Case Study: Safeway

3Degrees began our partnership with Safeway in 2005 with their purchase of Renewable Energy Certificates (RECs) for all their fueling stations, corporate campus in Pleasanton, CA and all their stores in San Francisco and Boulder, CO.

Safeway’s environmental leadership continues to this day with the Green Power Purchaser of the Year award from the EPA and DOE in 2005. As their Green Power marketing partner, we were proud to nominate them for this prestigious award.

 

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1. Landing Page

Safeway isn’t just talking about it with their employees, they’ve invited them to participate through a custom intranet website carbon calculator we created for them that allows their team members to purchase RECs for themselves. Here, employees can calculate their own personal footprint from electricity usage, driving and air travel.

2. Brochure

To reach employees and other stakeholders, we created the brochure Recipe for a Cleaner Environment, which covers not just what Safeway is doing to support cleaner energy, but their other sustainable practices as well.

3. Banner/Bus Sign

Using the same look and feel as the brochure, we created signs for their commuter buses used to shuttle headquarter employees from BART train stations to the corporate campus. With a beautiful panoramic image of a wind farm and the headline Taking Steps to Reduce Our Carbon Footprint, Safeway was able to communicate to employees other actions they are taking on behalf of the environment. This sign was such a hit that it was reproduced to hang in their employee café as well.