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Greenbook – Saving the Planet One User at a Time

For those who really want to make a difference.

by Hagai Fleiman
Feb. 7, 2008 
 
A new Facebook application called Greenbook allows users to reduce CO2 output by simply installing the application. In fact, since its launch, Greenbook users have reduced CO2 emissions by 483,771.57 lbs. That is the equivalent of CO2 output produced from 1,291,154 kilometers of driving.

The way it works is simple. Greenbook uses funds generated through sponsorship and advertising to purchase renewable energy certificates from its provider 3degrees who sources these certificates from various providers of renewable energy.

Renewable Energy Certificates (REC) are a way for producers of renewable energy to seperate commodity electricity and environmental benefit into two seperate components in order to more easily facilitate the production and distribution of renewable energy. When a REC of a given unit of energy is purchased, that unit of renewable energy is inputted into the power grid and therefore displaces the same amount of fossil fuel energy as the American Federal Law mandates that those who manage the power grid purchase renewable energy whenever it is available. Every month Greenbook purchases a certain amount of RECs/CO2 reduction through sponsorship and advertisingand distributes it amongcurrent users.

Contact: Libby Klitsch at 3Degrees, lklitsch@3degreesinc.com

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